Family Center
Client: Safety Team
Company: Discord
Teams: Safety, Product Design, Copywriting, Motion, Graphic Design, Illustration, Marketing
Scope: Web and Product Illustration
Final Output: Product Illustrations,
Family Center helps parents and teens navigate discord with proper internet guidance and safety. Not only did we manage fill a gap in Discords platform safety but propel the companies image as a trusted partner in internet safety for parents and teens.
Using assets from our illustrations, the google ad campaign received over 1.33 million impressions to date and 649k views from the accompanying YouTube video.
Brainstorm
During the initial brainstorm, the team was able to pick two themes to build concepts around. After discussing with the client (Safety team) the forest ranger concept was chosen to move forward into final production, these were built out in collaboration with my fellow teammate, Kelsey Borcherding.
A look in product
The initial product illustrations became foundational to unifying the launch, here was our base for the rest of the campaign. Below the illustrations are remixed to live in Discord’s Family Center, these were tested with the product team in Figma.
Born from the illustrations came advertising
A few samples of the ad campaigns from the graphic design team and the video, motion team built out based on the theme and assets.
Articles about the product:
Wired | Parents.com | The Verge | Venture Beat | Engadget | Gizmodo