2022 Conference Agenda
Goal: Help Skyview guests easily track the schedule and navigate all events at the conference.
Team includes:
Executive VP
General Manager
Creative Director
Sr. Illustrator and Designer
Client: Conference Planning team
Company: Skyview Newtorks
Role:
Lead Book Designer
Design consideration from Executive VP:
01 Design to highlight the location of the conference
02 Incorporate 2022-2023 themes of organic, holistic, growth
03 Design lives in a corporate event environment
First, Cover Design:
After collecting keywords and elements that the Executives wanted to incorporate into the look and feel of the conference. I took inspiration from the destination and designed a mood board / packaged to really sell the idea initial cover design. The first iteration become to resort feeling and needed a bit of corporate energy to it so I framed for a quick adjustment to the overall look.
Second, The Page Layout:
After creating the final cover, I had a better direction for the inside of the agenda. Focusing on user experience, I implemented color coding and room keys as the conference location was a massive property. Not did this help with navigating events but to reduce repeating lines and condense information to form a clean read. Below are samples from the printed agenda.
Final print output was designed to accommodate for spiral binding, the above images are for sample view only.